Mr. Bean strikes again

Snickers' hungry ninja isn't up for the job.

You’ve likely seen the ads where someone in need of nourishment takes on the appearance of a celebrity (Joe Pesci and the late Robin Williams for example), and acts strangely until they take a bite out of a Snickers bar. And hopefully you’re familiar with the work of Rowan Atkinson as the character Mr. Bean (if not, do yourself a favour, and watch this). Now, the two have been ingeniously combined, in what might be the sweetest combination since nougat, caramel, peanuts and chocolate. The gag by AMV BBDO for “You’re not you when you’re hungry” features a ninja who has gone from skilled assassin to bumbling Englishman – who as we know is good for a laugh but not so useful to his pals trying to glide across rooftops.


Brand: Snickers
Agency: AMV BBDO, London
Executive Creative Directors: Adrian Rossi, Alex Grieve
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Planner: Will Whalley
Agency Account Team: Katy Davis, Dhane Scotti, Chloe Harding, Anna Ohrling
TV Producers: Rebecca Scharf, Nikki Holbrow
Production Company: Rattling Stick
Director: Daniel Kleinman
Production Company Producer: Johnnie Frankel
Postproduction: Jungle
Chief Sound Engineer: Owen Griffiths
Film Editor: Eve Ashwell, Cut and Run
Media Planning: Mediacom
Media Planner: Amanda Zafiris
Media Buying: ZenithOptimedia