Thrillingly predictable

GE's perfect getaway.

Folks have been raving about General Electric’s reservedly hilarious spot with Jeff Goldblum (with good reason, check it out if you haven’t seen it), but less notice has been paid to the brand’s take on an action-flick. This work from BBDO has all the makings of a Hollywood blockbuster (or an episode of 24), except that the real hero is the brand’s “thrillingly predictable” software that has everything running right on time for the protagonist to escape his pursuers. Could the next Jack Bauer work for GE?


Brand: General Electric
Agency: BBDO