An ode to hockey

Sport Chek educates fans on confusing game lingo.

Hockey season is now in full swing, which means it’s time once again for casual fans to deal with their worst nightmare: keeping up with the lingo. Clapper? Bucket? Gordie Howe hat trick? Luckily for¬†Sport Chek, it has NHL superstar Sidney Crosby at its disposal. Shot at an arena in his home town of Halifax, Sid the Kid runs down 50 words and phrases that hold a special meaning for hockey fans — not to mention it serves as a handy list for you to start reading if you want to know what everyone else is talking about.¬†Notch Video also shot a series of interviews (below) with Crosby in between takes on the ice, so you can see how people can be passionate about a sport that requires the use of the phrase “mucker” in casual conversation.


Brand: Sport Chek
Production Company: Notch Video
Executive Producer: Justin Creally
Director: Yotam Dor
Producer: Sam Hall
Director of Photography: Kevin A Fraser
Editor: Shawn Beckwith
Music: Lodewijk Vos & Joseph Murray
Production Manager: Melani Wood
Colour: Red Square Motion
AD: Luke Freeman
1st AC: Paul Begin
2nd AC: Luke Adamski
DMT: Josh Denaro
On Set Stills: Riley Smith
Sound Recordist: Aram Kouyoumdjiian
Gaffer: Jess MacGillivray
Best Boy: Jeff Adams
Key Grip: Mike Jackson
2nd Grip: Charles McLaren
Generator Operator: Rex Hart
Swing Mat: Barkley Follow
Spot: Harry Gamble
Hair/Makeup: Lindsay Thorne
PA: Graeme Peters
Craft: Michelle LeBlanc
Art PA: Jarrett Shaw