We’re all afraid of something

Toronto's After Dark Film Festival helps us face our fears.

It’s the spookiest time of year, and Toronto’s premiere horror film festival wants you to know that it’s okay to be afraid, even if you think your fear is silly. With a new online ad campaign, the Toronto After Dark Film Festival is bringing awareness to some of our lesser-known (but no less serious) fears ahead of the week-long festival’s kickoff this Thursday. Are you afraid of sitting? You have Kathisophobia. Afraid of cheese? Turophobia. Kissing? Congratulations, you have Philemaphobia, and you’re not alone.


Client: Toronto After Dark Film Festival
Agency: Saatchi & Saatchi Canada
Executive Creative Director: Brian Sheppard
Group Creative Directors: Matt Antonello, Joel Arbez
Art Director: Joel Arbez, Rachel Kennedy
Copywriter: Matt Antonello, Shauna Roe
Agency Producer: Michelle Orlando
Executive Producers: Suzanne Allan, Sally Leggett, Stephanie Pennington
Production company: Sequoia
Content Director: Trevor Cornish
Producer: Michael Smith
Director of Photography: Simon Shohet
Editorial: Relish Editing
Editors: Steve Manz, Chris Murphy, Jackie Roda
Post Production and Colouring: The Vanity
Online Artist: Sean Cochrane
Colourist: Loren White
Music and Sound Design: RMW Music Toronto
Track Director/Producer: Dustin Anstey
Sound Design: Kyle Gudmundson
Audio Engineer: Ryan Chalmers