What goes on behind store walls?

Starbucks makes a documentary, and it's not about coffee.

Starbucks thinks there’s more to its shops than coffee and it has 220 hours of documentary footage to prove it. In 59 Starbucks locations in 28 countries, 39 local filmmakers gathered in the same 24-hour period to film friends, families, hobby clubs and PDA-loving couples as they met up at their favourite location. If you watch the final five-minute doc on the coffee chain’s YouTube page, you can use a special player to break away and watch more intimate segments, almost like sub-documentaries, dedicated to one of eight stories that you might be more interested in (the ad has also been cut into shorter, TV-friendly versions, but where’s the fun in that?).

Brand: Starbucks
Agency: 72andSunny
Chief Creative Officer: Glenn Cole
CEO: John Boiler
Group Creative Director: Grant Holland
CD/CW: Chiyong Jones
CD/Designer: Gui Borchert
Lead Writer: Jc Abbruzzi
Lead Designer: Warren Frost
Jr. Writer: Martin Schubert
Jr. Designer: Natalie Viklund
Jr. Designer: Aaron Tourtellot
Creative Technologist: Matt Swenson
Chief Strategy Officer: Matt Jarvis
Co-Head of Strategy: Kelly Schoeffel
Strategy Director: Elisha Greenwell
Managing Director, LA: Chris Kay
Brand Director: Josh Jefferis
Brand Manager: Celeste Hubbard
Brand Coordinator: Alex Belliveau
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Sr. Film Producers: Dominique Anzano, Calleen Colburn, Ellen Pot
Film Producer: Peter Williams
Director of Interactive Production: Heather Wischmann
Sr. Interactive Producer: Ruben Barton
Interactive Producer: Adrienne Alexander
Sr. Analyst: Jason Heinz
UX Design Director: Melissa Bell
UX Designer: Chip Davis
Business Affairs Director: Michelle McKinney
Business Affairs Manager: Christina Rust
Business Affairs Coordinator: Jesse Sinkiewicz