Don’t be a monster boss

Coast Capital lets your boss be their true self.

And you thought your boss was bad. Using a giant manned puppet (think Mr. Snuffleupagus from Sesame Street, but slightly less cuddly) with working eyes and mouth filled with pointy teeth, Rethink helped Coast Capital Savings show what happens to bosses who try to handle their business banking on their own.


Brand: Coast Capital Savings
Agency: Rethink
Creative Director: Ian Grais, Chris Staples, Rob Tarry, Nicolas Quintal
Art Director: Nicolas Quintal
Writer: Max May
Broadcast Producer (in-house): DW
Production Company: OPC Family Style
Director: Chris Woods
Editor: Matthew Griffiths
Director of Photography: John Houtman
Line Producer: Paul Norman
Post Production House: Cycle Media
Audio House: Wave Productions
Producer (Audio House): Megan Hughes, John Pearson
Engineer: Craig Zarazun
Special Effects: Crush
Account Director: Marjo Durand
Client: Lawrie Ferguson, Anne-Marie Palma