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You can sleep when you’re dead. Life is meant to be filled with all-nighters, incessantly chasing clients for approvals and never letting a pop culture reference pass you by. Now, you can join hundreds of dopey-eyed creatives who are making the world a surprising place with the launch of John St.’s new “reactvertising” division. The department never sleeps as it works around the clock to create advertising that instantly reacts to world events, everyday routines and, soon, the future. No need to fear robots taking over our jobs. These guys prove that humans can work like machines too.

Credits:

Agency: john st.
Creative Director: Stephen Jurisic, Angus Tucker
Copywriter: Jacob Greer
Art Director: Denver Eastman
Agency Executive Producer: Mike Hasinoff
Director: Matthew Bissonnette
Production Company: Holiday Films/Nimble Content
Executive Producer: Josefina Nadurata, Andrew Lynch
Line Producer: Andrew Lynch
Director of Photography: Catherine Lutes
Editorial: Chris Murphy @ Relish
Editorial Executive Producer: Sally Leggett
Assistant Editor: Michael Barker
VFX, Online & Finishing: TOPIX
VFX Compositor: Matt Dochstader
3D/2D Animation: Chris Johnson, Pearce Perkins
VFX Executive Producer: Eugene Marchio
Telecine: Wade Odlum, Eric Whipp @ Alter Ego
Audio Post Facility: Vapor Music
Audio Creative Director: Joey Serlin
Audio Executive Producer: Lindsey Bates