Will John Lewis ever fail to make us cry?
John Lewis

They’ve done it again, folks! John Lewis has, once more, reduced us to sniffling, wailing, giggling versions of ourselves. Each year we wonder if the department store will be able to top the original¬†viral Christmas ad of 2011… and then it does, again and again. And this year is no exception. Even though it’s nearly two months before C-day, it only comes once a year, so we say to early-bird brands, “Bring it on.”


Brand: John Lewis
Client: Craig Inglis, Marketing Director
Agency: adam&eveDDB
Executive Creative Director: Ben Priest
Executive Creative Director: Emer Stamp
Executive Creative Director: Ben Tollett
Copywriter: Daniel Fisher
Art Director: Richard Brim
Planner: David Golding
Managing Director: Tammy Einav
Business Director: Sarah Coleman
Account Director: Caroline Grayson
Joint Head of Integrated Production: Matt Craigie
Joint Head of Integrated Production: Cave Ellson
Digital Producer: Joseph Walker
Digital Producer: Olivier Guitton
Digital Producer: Agne Acute
Media Agency: Manning Gottleib OMD
Media Planner: James Parnum
Production company: Blink Productions Ltd
Director: Dougal Wilson
Producer: Ewen Brown
Executive Producer: James Studholme
Production Manager: Ellie Britton
1st Assistant Director: Jim Cole
DOP: Joost Van Gelder
Steadicam: Paul Edwards
Art Director: Andy Kelly
VFX Supervisor/CG Lead: Diarmid Harrison Murray
VFX Supervisor 2D: Tom Harding
2D Creative Director/Shoot Supervisor: Bill McNamara
Lead Animator: Tim Van Hussen
VFX Exec Producer: Julie Evans
VFX Producer: Sarah Walsh
Grade: MPC
Colorist: Jean-Clement Soret
Editor: Joe Guest @ Final Cut
Soundtrack name: Real Love
Artist: Tom Odell
Illustrator: N/A
Audio Postproduction: Factory Studios
Sound: Anthony Moore & Neil Johnson
Digital Production: Stink Digital
Digital Production: Supergoober