The Awakening

RGD gives creatives a "close encounter of the enlightening kind."
The Awakening

Stonehenge, pyramids, crop circles and designers: which one of these things is not like the other? Who guessed designer? Wrong! According to the RGD DesignThinkers conference (which took place earlier this month), they’re all the same: they were all brought to earth at some point in time by beings of an extraterrestrial form. And how have these creatives repaid them? By becoming obsessed with Pantone products and hipster logos, that’s how. But thanks to the conference, and this Taxi-created video, the “stuck in the past” design of today is over, with attendees’ creative cortex being retuned for the sake of better design.


Brand: RGD DesignThinkers
Agency: Taxi and Taxi 2
Creative Direction: Dave Watson
Design: Kammy Singh, Kimberley Pereira, Ashley O’Driscoll & Jon Barnes
Writing: Trevor Aune
Editing & Animation: Tyler Strahl & Jared Cook
Studio: Laura Dubcovsky, Pam Cohen & Dave Kinsella
Account Management: Sabrina Zavarise
Producer: Sharon Yokoyama