Who needs fancy?

Embracing what gives The Maxwell's Plum its charm.

As our Haligonian readers may know, The Maxwell’s Plum pub isn’t exactly the pinnacle of the city’s high society. It’s a place where you go to drink beer, plain and simple. Halifax-based agency Chester & Co. knows this as well, so it created a new series of ads, appearing in print and transit around the city, that embraces this fact. No one can tell the difference between an authentic Renoir and a print, anyway.


Brand: The Maxwell’s Plum
Agency: Chester & Co.