What is real, anyway?

Foot Locker suspends disbelief.

Finally, Foot Locker explains what this Stim writer has been saying for years. In this ad from a campaign developed by BBDO New York for the store’s Week of Greatness sale, professional wrestling superstar John Cena explains to some misguided and uninformed gentleman why something doesn’t have to be real for you to enjoy it. If (and please don’t tell Cena I said this, he’s scary) “real” fights are more your thing, the campaign also features a spot with boxer Manny Pacquiao thinking that another long-anticipated event is about to happen (referring to a highly demanded, but unlikely match with fellow boxer Floyd Mayweather Jr).


Brand: Foot Locker
Agency: BBDO New York
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Chris Beresford-Hill, Dan Lucey
Executive Producers: Tricia Lentini, Tara Leinwohl, Angelo Ferrugia, Anthony Curti
Senior Copywriter: Mike Motch
Senior Art Director: Austin Mankey
Senior Account Director, Worldwide: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Assistant Account Executive: Samuel Henderson
Production Company: O Positive Films
Director: Kenny Herzog
Executive Producer: Marc Grill
Head of Production: Fran Borden
Line Producers: Ami Krane, Grayson Bithell
Director of Photography: Marc Laliberte
Edit House: NO. 6
Editor: Chan Hatcher
Assistant Editor: Nick Schneider
Editor: Jason MacDonald
Assistant Editor: Ryan Bukowski
Visual Effects House: NO. 6
Sound Mixer: Tommy Juacarone / Sound Lounge