Save the snowman

Zurich helps melting men made of snow live on.

It’s strange, but this spot made us want to happy-cry. We know those snowmen aren’t real men. They’re made of ice, buttons, carrots and scraps of unwanted clothing. But after watching insurance company Zurich, and its U.K. agency McCann Worldgroup, transport a dozen or so of these decrepit-looking melting ice balls to a cold safe haven at the end of winter, we couldn’t help but become giddy at the thought of them living on. Or perhaps it’s just the music, we’ve always been a sucker for dramatic choir hymns.


Brand: Zurich
Agency: McCann Worldgroup, London, UK
Executive Creative Director: Lee Tan
Global Creative Director: Miguel Bemfica
Copywriter: Curro Piqueras
Art Director: Cristina Caballero
Digital Creative Director: Adrian Finzelberg
Creative Director: Rachid Ahouiyek
Agency Producer: John Cheesemore
Designer: Faissal Otmani
Account Director: Petra Stachowiak
Global Account Director: Marina Specht
Account Planner: Wolfgang Eigner
Microsite Production Company: 247GRAD, Koblenz
Creative Director: Thomas Berg
CEO: Sascha Boehr
Film Production Company: Fish Films
Producer: David De La Flor
Director: Salmon Holmboe
Editor: Jose Ramon Lorenzo
Music: Pablo Martin Caminero
Post Production: Big Buoy