A few brief rules

Fruit of the Loom undies may not be the best gift for everyone.

As the holiday shopping days slip away, some of the old standby gifts begin to look more and more attractive. Fruit of the Loom knows this and, while it doesn’t have a problem with you giving others its underwear this year, it would like to remind you that there are rules for giving, even when it comes to the most classic of Christmas presents.


Brand: Fruit of the Loom
Agency: CP+B
Executive creative director: Tony Calcao
Chief creative officer: Ralph Watson
Creative directors: Dave Cook, Matt Fischvogt
Associate creative director: Mona Hasan
Senior art director: Edi Inderbitzin
Associate creative director: Nicholas Buckingham
Designer: Aaron Fisher
Integrated producer: Ramon Nuñez
Director of video production: Kate Hildebrant
Business affairs: Rebecca Williams
Managing director: Danielle Whalen
Account director: Joselyn Bickford
Content supervisor: Charissa Kinney
Content manager: Ben Song
Production company: Imperial Woodpecker, Santa Monica, CA
Director: Peter Martin
Managing partner: Doug Halbert
Executive producer: Charlie Cocuzza
Producer: Lawrence Lewis
Editorial company: NO6
Editor: Chan Hatcher
Online editor: Verdi Sevenhuysen
Editorial executive producer: Chrissy DeSimone
Editorial producer: Kendra Desai
End card production company: Optimus
Managing director: Lisa Masseur
Executive producer: Sarah Wien
Producer: Emma Jubinski
Post production: Optimus Design
Executive producer: Jon Desir
Executive creative director: Mike Ciacciarelli
Creative director: Donnie Bauer
Music company: KBV Records
Executive producer: Tony Verderosa
Composer: Alex Wurman
Audio finishing: LIME Studios
Engineer: Mark Meyuhas
Color finishing: CO3
Colorist: Siggy