Let it snow

Interac warns pedestrians about the snowballing effect of debt.
Snowball at King St. and University Ave.

Sometimes a little bit of inclement weather can be used to a creative’s advantage. When a snowstorm hit Toronto last Thursday, a trio of out-of-home activations that Zulu Alpha Kilo already had planned for Interac suddenly became a lot more relevant. After the snowstorm, the team worked loads of the white stuff into a giant snowball and inserted credit card bills to show what can happen if debt gets out of control, or otherwise “snowballs.” The next day, when a lot of the snow had been shoveled, salted or plowed away, the agency unleashed a half-melted snowman, who apparently had been “burned” by credit fees. There was also mistletoe hanging at Yonge-Dundas Square, where couples could “kiss credit fees goodbye.” Does this mean Interac can control the weather? Can they do a tropical-themed stunt next?


Brand: Interac
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Directors: Shawn James, Grant Cleland
Writers: Sean Atkinson, Nick Asik, George Ault
Producer: Kari Macknight Dearborn, Tara Handley
Account Team: Rob Feightner, Laura Robinson, Kait Babin
Strategic Planner: Ebrahim El Kalza
Clients: Barry Campbell, Andrea Danovitch, Jennifer Lee, Hizola Toovi
Production Company: Marianne Klein, Brahaus Productions
Location Scout: Daniel Kaplan, Dank