Toy Lab

TBWA turns kids' drawings into real-life toys.
TBWA toy lab

Kids’ drawings usually go from fridge to memory shoebox. There’s really not much else you can do with them. Well, until now. TBWA\Toronto pulled some magic out of its sleeve this festive season and made its clients’ kids happy little campers with a “Toy Lab.” The team borrowed their 2D drawings of monsters, machines and more, then created 3D real-life toys based on the blueprints. One guess who wins best client gift this year? Lesson learned: make the rugrats happy and you’re golden.