Counting up

Gatorade celebrates 50 years with an interactive video.

How does the drink that’s synonymous with sports celebrate its 50th anniversary? A little nostalgia seems to be doing the trick. Its newest commercial, produced by TBWA\Chiat\Day,┬ácuts together iconic sports moments for each anniversary number between one and 50, from Patrick Kane’s seven game winning playoff goals, to the Boston Celtic’s 17 NBA Championships, to the 23 on the jersey of Gatorade’s first spokesman, Michael Jordan. There’s a lot going on in this video, so if you’re falling behind the action, that’s okay: to get the full experience, you need to go to Gatorade’s YouTube page.┬áThere, the company not only lists each moment, but allows viewers to break away from the video in a custom interface and watch a mini-doc about a handful of them, before returning them to where they left off.


Brand: Gatorade
Agency: TBWA\Chiat\Day
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Creative Director: Renato Fernandez
Creative Director: Gustavo Sarkis
Creative Director: Mark Peters
Associate Creative Director: Doug Menezes
Executive Producer: Sarah Patterson
Integrated Producer: Garrison Askew
Executive Project Manager: Karen Thomas
Project Manager: Mark Diaz
Managing Director: Peter Ravailhe
Brand Director: Sarah Lamberson
Brand Director: Simon Nicholls
Brand Manager: Robyn Morris
Associate Brand Manager: Ralph Lee
Sports Marketing: Erika Buder
Account Group Assistant: Samantha Sabine
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Senior Planner: Rebecca Harris
Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Mirielle Smith
Senior Traffic Manager: Jerry Neill
Production Company: HSI
Directors: Brendan Malloy and Emmett Malloy
Executive Producer: Roger Zorovich
Producer John Hardin
DP: Tim Hudson
Stock Footage Research : Stalkr
Editorial: Whitehouse Post
Executive Producer: Joni Williamson
Producer Jonlyn Williams
Editor: Charlie Harvey
Assistant Editor: Devon Bradbury
Post EFX: Carbon
Executive Producer: : Marlo Baird Kinsey
Creative Director: Chris Noellert
Flame: Chris Moore, Pete Mayor, Michael Vaglienty
Graphic Design: Ryan Wehner
Associate Producer: Nick Vassil
Music: Beacon Music
Sound Design : Barking Owl
Final Mix: Lime Studios
Mixer: Rohan Young