Resolution torture

Pita Pit makes your 2015 goals more palatable.

A good portion of you reading this have likely made a promise to yourself that you’ll live healthier lives in 2015. Another group of you have likely already given up, and that’s alright, because a new campaign from Lowe Roche for Pita Pit aims to show how your New Year’s resolutions can be made simple. The newspaper ads above show examples of how the restaurant’s pitas can fit into a few common resolutions, and there is also a national radio campaign where some (slightly over-dramatic) folks detail how the first few days of their 2015 resolutions are going.


Brand: Pita Pit
Agency: Lowe Roche
Executive Creative Directors: Mark Mason & Jane Murray
Writer: Brendan Sack
Art Director: Jesse Pearson
Designer: Ben Coles
Typography: Lowe Roche Studio
Director of Production: Beth MacKinnon
Group Account Director: Francine Boldovitch
Account Supervisor: Thomas Gaylor
Production House/Original Music Score: RMW Music
Producer/Voice Director: Mark Rajakovic
Engineer: Kyle Gudmundson