Headbanging posters
Cell C uses an optical illusion to find true rock fans.
Apologies in advance if this one makes you look silly in the office.
To promote the recent Kings of Chaos series of shows in South Africa, featuring the rock and roll giants of the past playing together in one supergroup, mobile provider/concert sponsor Cell C teamed up with 1886 FCB to produce a series of posters. Ensuring that only the most die-hard rockers can see images of the headliners, the posters feature optical illusions that reveal the faces of Steven Tyler (Aerosmith), Duff McKagan (Guns N Roses) and Billy Gibbons (ZZ Top), but only if you can headbang with the best of them. At least, that’s what we’ve been told (we’re soft jazz people, ourselves).
Credits:
Brand: Cell C / Kings of Chaos
Agency: 1886 FCB
Executive Creative Director: Stuart Stobbs
Creative Directors: Toni Hughes, Matthew Barnes
Art Director: Mark Livni
Copywriters: Mbeu Kambuwa, David Schilperoort
Illustrator: Mark Livni
Related Articles
One Comment on “Headbanging posters”
Leave a Reply
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
No Metallica? – No interest – too much Glam Rock.