Awkward conversation

PDFC shows that silence can be deadly.

Okay, we know that kids don’t want to talk to their parents about things like drugs. Parents often feel the same way. It’s awkward at best and can result in a hostile, non-receptive kid at the worst. But in a new spot developed by Banfield for Partnership for a Drug Free Canada, we see that being silent doesn’t mean these thoughts about the dangers and misconceptions of driving while high don’t happen. And not opening our mouths and being open about what we’re thinking (and thinking about doing) create unnecessary and potentially deadly risks.


Brand: Partnership for a Drug-Free Canada
Agency: Banfield