F-up insurance

Get a free pass with Carnivore Club.

Carnivore Club is a “meat of the month” club, where a new, prime cut will be sent to your door every 30 days. If you’re a meat lover, that’s the kind of treat that can go a long way towards stress relief…even if the stress hasn’t happened yet. In a new campaign from Bensimon Byrne, the company has created Fuck Up Insurance, framing the club’s various membership options as ways to prevent future outrage, on its website and in a new online spot (NSFW, depending on how your job feels about curses and leopard-print underwear). It shows that no matter how bad a situation looks (or how long it continues to get even worse), a nice snack can go a long way.


Brand: Carnivore Club
Agency: Bensimon Byrne
Creative Director: Joseph Bonnici
Associate Creative Director: Dan Strasser
Writer: Dave Thornhill
Agency Producer: Michelle Pilling
Business Lead: Zeesh Hussain
Project Manager: Patricia Tay
Production House: OPC / Family Style
Executive Producer: Liz Dussault/Harland Weiss/Donovan Boden
Director: Max Sherman
Line Producer: Dwight Phipps
Casting: Steven Mann
Post Production Offline: Married to Giants
Producer: Denise Scherer
Editor: Leo Zaharatos
Post Production Online: Alter Ego
Producer: Caitlin Schooly
Editor: Darren Achim
Transfer: Alter Ego
Colourist: Wade Odlum
Audio House: Grayson Matthews
Producer: Bridget Flynn
Director: Jono Holmes