It’s a kiss-athon

South St. recreates classic kissing images for free fries.

Nothing says love quite like free food. South St. Burger Co. has brought back it’s annual “Pucker Up For Free Fries” campaign, where anyone that shows up to a location this Saturday and plants a wet one on their sweetheart (or anyone really, they aren’t being picky) gets free fries. A contest has been added to the campaign this year, where if you take a photo of yourselves doing it and post it to Facebook, Twitter or Instagram, you’ll be entered into a draw to win a $50 gift card. To promote this, the restaurant and Instigator Communications recreated some of the most well-known images that involve a big ole smooch, from the spaghetti scene in Lady and the Tramp to a now iconic shot from the Vancouver Riots. So yeah, better to get that kiss in before you give yourself burger-breath.


Brand: South St. Burger Co.
Agency: Instigator Communications