Making Valentine’s Day clean

Hypo Bleach keeps your dirty deeds SFW.

You try your best to run a nice, family-friendly creativity website, then Hypo Beach and Noah’s Ark come along with idea that has been making this Stim writer blush all morning (click the images above to see the tagline and get the full effect). Although we guess that’s the point: the cleaning product can help disguise whatever it is your dirty, dirty minds are coming up with right now.


Brand: Hypo Bleach
Agency: Noah’s Ark Communications Limited
Creative Director: Abolaji Alausa
Associate Creative Director: Yemi Arawore
Deputy Creative Director: Bamidele Ariyo
Art Directors: Tolu Bamgbose, Kazeem Lawal, Kanso Ogbolu
Copywriter: Tobi Williams
Illustrators: Kazeem Lawal, Kanso Ogbolu
3D: Kanso Ogbolu