Bullets for batteries

Evolve likens guns to vibrators.

Kids can’t help themselves. They’re curious beings. They don’t know the wobbly, squishy pink sword they found in their parent’s bedroom is actually a dildo because, in the words of U.S. gun safety organization Evolve, “if they find it, they’ll play with it.” These print ads, created by McCann New York for the organization, are meant to get parents with young children to think twice before keeping a gun in the bedroom drawer.


Brand: Evolve
Agency: McCann New York