Stone-cold nerves

Mont-Sainte-Anne and Stoneham test if you can handle the snow.

Quebec ski destinations Mont-Sainte-Anne and Stoneham wanted to reward their valued patrons with a free lift ticket. How nice of them! But how to make sure it only goes to the most worthy of skiers and snowboarders? Quebec agency 32 Mars rolled out the plush carpet and set up the velvet ropes leading to a fancy glass case, creating a true VIP experience…and then blasted it with massive snow cannons. If you’re willing to brave that, a ride down the mountain should be no problem.


Brand: Mont-Sainte-Anne and Stoneham
Agency: 32 MARS
Creative Director: Guillaume Genest
Production company: Nova Film
Director: David Poulin