You cannot skip this ad

Or at least Geico is making sure you won't want to.

Here’s the problem with pre-roll ads: agencies rarely, if ever, make them with their platform in mind, which means upwards of 90% of viewers hit that little “skip ad” button the moment it pops up. Geico’s agency The Martin Agency appears to have realized this and boiled the idea of savings into a (highly cheesy) chunk that fits into that brief moment before you’re allowed to skip it.¬†And while that may be novel enough, each spot has an extended version to show what you might be missing when you don’t give pre-roll ads a chance and leave during mid-air high fives and family dinners.



Brand: Geico
Agency: The Martin Agency
Vice President, Marketing, Geico: Ted Ward
Manager, Broadcast Production and Agency Relations, Geico: Amy Hooks
Marketing Buyers, Geico: Katherine Kalec, Brighid Griffin
Marketing Coordinator, Geico: Thomas Perlozzo
Chief Creative Officer: Joe Alexander
Senior Vice Presidents, Group Creative Directors: Steve Bassett, Wade Alger
Vice President, Associate Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
Vice President, Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
Financial Manager: Monica Cox
Senior Vice President, Group Account Director: Brad Higdon
Account Supervisor: Josh Lybarger
Account Executive: Allison Hensley
Senior Project Manager: Karen McEwan
Production Company: Park Pictures
Director: Terri Timely
Executive Producers: Justin Pollock, Jackie Kelman Bisbee
Line Producer: David Lambert
Editorial Company: Whitehouse Post
Editor: Caleb Hepler
Executive Producer: Kristin Branstetter
Producer: Jojo Sheer
Telecine: Co3
Colorist: Tim Mascik
Post Facility: Running With Scissors
Flame Artist: Chris Hagen
Executive Producer: Scott Friske
Senior Producer: Cheryl Lage
Music: APM
Audio Post Company: Rainmaker Studios
Engineer, Mixer: Jeff McManus

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