A piece of the action

EA puts you right in the Battlefield.

battlefieldVirtual reality is all the tech of the future, Oculus Rift is the greatest invention ever, blah, blah, blah. Yes, but some of us still keep a place in our hearts for the first thing that allowed us to act out situations we would otherwise never find ourselves in: the simple, traditional video game. But maybe we can have both? FCB West helped EA develop an interactive trailer for its new action game, Battlefield Hardline. As it goes on, you find yourself in the middle of bank heists, hostage situations and high-speed car chases, using an old-fashioned click of the mouse or keyboard arrow keys to look around and interact with the high-risk situations you find yourself in. And no giant headset is required.


Brand: Battlefield Hardline (EA)
Agency: FCB West
Group Creative Director: Colin McRae
Creative Director: Jason Elm
Senior Copywriter: Elaine Cox
Senior Art Director: Chase Madrid
Executive Producer: Frank Brooks
Senior Producer: Rob Lee
Digital Producer: Mark Shiner
Technologist: Chris Klink
SVP of Product Marketing: Todd Sitrin
VP, Global Creative Team: Dana Marineau
VP of Product Marketing: Lincoln Hershberger
Director of Creative Strategy: Eddie Garabedian
Production Company: MJZ
Director: Nicolai Fuglsig
Director of Photography: Claudio Miranda
Stunt Coordinator: Wade Allen
Executive Producer: Emma Wilcockson
Production Supervisor: Adriana Cebada Mora
Production Designer: James Chinlund
Visual FX: Method
VFX Supervisor: Benjamin Walsh
Comp Supervisor: Patrick Ferguson
Producer: Jennie Burnett
Sound: Stimmung
Executive Producer: Ceinwyn Clark
Composer: Ian Hultquist
Sound Designer: Gus
Editor: Exile
Executive Producer: Carol Lynn Weaver
Editor: Eric Zumbrunnen
Editorial Technologist: Ben Insler
Digital: Wildlife LA
Executive Producer: Brandon Del Nero
Creative Directors: Jake Friedman, Scott Friedman