Butt of the joke

Hoyle's Plumbing finds a (cheeky) way to get attention.


Some jokes will always be classics. Hoyle’s Plumbing is having fun with some park benches in Hamilton, going out with some strategically-placed shots of butt cracks, and poking at their own trade by referencing one of the oldest tropes in the book. And to bring it full circle, the ads were developed by Sid Lee, an agency whose first client back in 1993 was actually a plumber.


Brand: Hoyle’s Plumbing
Agency: Sid Lee
Creative Directors: Jeff DaSilva, Tom Koukodimos
Art Director: Oliver Brooks
Copywriter: Mike Richardson
Photographer: Frank Hoedl