The French do it best

Air France paints a colourful picture with an in-flight (fashion?) video.
Screen Shot 2015-03-20 at 9.31.29 AM

Air France’s new in-flight video, by agency BETC, is a real head-scratcher. We can’t decide if we’re watching a Gap commercial or a Wes Anderson short. It’s not your average we’ve-seen-this-a-million-times-before in-flight spot, which, for us, just signals when to close our eyelids and fall into a slumber. And while it does a good job at keeping us awake to hear the important stuff, we’re not quite sure if we can follow along. The choreography and colours are just too bloody distracting.


Brand: Air France
Agency: BETC
ECD: Rémi Babinet
CD: Jasmine Loignon
David Soussan
AD: Marie-Eve Schoettl
Assistant AD: Michael Madou