Time to hop on

Cycling Canada goes for a riderless ride.

With our diverse terrain, seeing Canada on the two wheels of your bicycle can be visually stunning. To show just how amazing that experience can be, Cycling Canada and its agency¬†Innocean Worldwide Canada worked with special effects house Alter Ego to create a swelling video that shows bikes taking to the tracks, the roads and wilderness. The catch? They did it all without any riders (check out a behind-the-scenes video below to see how Alter Ego created the effect). Through intense competition, increasing speed and rough terrain, the bikes pull through, so all that’s left is for you to “hop on.”

Brand: Cycling Canada
Agency: Innocean Worldwide Canada
Production Company: Sons and Daughters
Director/DOP: Mark Zibert
Executive Producer: Dan Ford
Producer: Neil Bartley
Editorial: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Red Barbaza
Executive Producer: Michelle Rich and Stephanie Hickman
Post Production, Design, Visual Effects: Alter Ego
VFX Supervisor: Andres Kirejew
VFX: Darren Achim, Steve McGregor, Andrew Thiessen
CG Lead: Sebastian Bilbao
Animation: Eileen Peng, Edward Deng, Rob Fisher, Brandon Fernback
Producer: Caitlin Schooley
Executive Producers: Cheyenne Bloomfield and Greg Edgar
Colour Grading: Alter Ego
Colorists: Wade Odlum, Eric Whipp, Clinton Homuth
Music and Sound: RMW Music
Producer/Music Composer: Mark Rajakovińá
Sound Design: Kyle Gudmundson
Associate Producer: Kristina Loschiavo
Executive Producer: Jeff Cohen
Media Services: Sebastian Biega and Chris Masson