The sound of death

The grim reaper brings the hills alive for UNICEF.
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It seems the Grim Reaper is a fan of prancing around the rolling hills of Austria, while singing hit songs from 50-year-old musical dramas. Death was caught singing about his favourite things – like Cholera, E. Coli and Leptospirosis – by the team at Forsman & Bodenfors and (as you can guess) it’s not as pretty as we remember the scene in the film. The spot for UNICEF ends with a call for people to help by donating to the organization so that it can attempt to put an end to airborne diseases that cause more deaths than all armed conflicts combined. Let’s wipe that smug look off this cadaverous face before he empties the house with his off-key tune.


Agency: Forsman & Bodenfors
Art Director: Johanna Hofman-Bang, Agnes Stenberg-Schentz
Copywriter: Marcus Hägglöf, Jacob Nelson