Lovebot, the Emoji matchmaker

Durex heals hearts on Twitter.

We all know breaking up is hard to do. What’s even harder is taking heartbreak in stride and not posting sad, sympathy-seeking messages on social media. But if you’re the type of person who needs someone to hear your lovelorn whining, Durex can be that person for you. Or, more accurately, the Lovebot, created for the company by French agency Marcel, will find that person for you. By posting a tweet that uses both the broken heart emoji and the hashtag #lovebot, Durex will match you with another damaged soul that has done the same. It’s up to you to take it from there and see if loves blooms, but if you’re both lonely enough to whine about it on Twitter, you at least have that in common.


Brand: Durex
Agency: Marcel