Free WiFi on beaches?

Only if you stay in the shade, under this giant internet wall.
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People love the sun, but the Peruvian League Against Cancer is betting people love free internet more. It’s developed, with the help of the creative team at Happiness Brussels, a ginormous blue WiFi hub that only works in the shade. It has smart, directional antenna that delivers internet in the sunless area on a beach in Peru, and even tracks and follows the sun’s movement so that it does what it says: getting people away from the sun’s rays and making up to 250 (the amount of devices it can provide internet to) beach-goers happy and out of harm’s way.


Brand: Peruvian League Against Cancer
Agency: Happiness Brussels