The treadmill of failure

Bernstein Diet & Health Clinics kick the fads.

[begin infomercial announcer voice]

Have you tried everything to lose weight? Are you sick of fad diets that just don’t work? Well now there’s something new! And when that doesn’t work, just wait a few seconds, some other new thing will come along.

In a new spot by Toronto’s Giants & Gentlemen, for Dr. Bernstein Diet & Health Clinics, what seems like every weight-loss trick from the last 30 years floats past, each just as ineffective as the last. The clinic emphasizes the fact that its programs are medically supervised, so you don’t have to worry about it winding up in the same place all those other methods have (i.e. in a sad, gently vibrating pile on the floor).


Brand: Dr. Bernstein Diet & Health Clinics
Agency: Giants & Gentlemen
Creative Directors: Alanna Nathanson, Natalie Armata
Art Director: JP Spanbauer
Copywriter: Brandon Tralman-Baker
Strategy: Gino Cantalini
Account Supervisor: Lauren Zigelstein
Agency Producer: Rosanna Tanti
Production Company: Someplace Nice
Executive Producer: Estelle Weir
Director: Drew Lightfoot
DOP: Marc Lalibertie
Producer: Robbie McNamara
Casting: Jigsaw
Casting Director: Shasta Lutz
Offline Edit: School Editing
Executive Producer: Sarah Brooks
Editor: Brian Wells
Assistant Editor: Drew MacLeod
Colour Transfer: Alter Ego
Producer: Jane Garrah / Kendra Smith
Colourist: Conor Fisher
Colour Asst.: Alanna Humphreys
Online / FX: Fort York
Producer: Amanda Lariviere
Online Artist: Andrew Rolfe
Audio House: TA2

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