The sweet taste of victory and/or defeat

EA turns Lionel Messi's tears into chocolate (we're not kidding).

These spots promoting EA Sports’ FIFA 15 are a bit different, to say the least. In a spot by W+K Amsterdam, the tears of soccer superstar Lionel Messi (who apparently is overcome with emotion just by thinking about losing or winning) run down his face and into a pair of elaborate chocolate-making machines, pressing them into a breakable candy bar. This Stim writer wasn’t aware being good at soccer meant your bodily excretions could be made into candy, but it kind of makes sense. I mean, if you’re not a fan of Messi, the idea of playing a round on FIFA and making him weep must seem pretty sweet.


Brand: FIFA 15 / EA Sports
Agency: W+K Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: David Smith, Alvaro Sotomayor
Art Director: Max Gebhardt
Copywriter: Max Arlestig
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Elissa Singstock
Associate Producers: Beau Brouwer, Judd Carraway
Planner: Ben Armistead
Group Account Director: Kirk Johnsen
Account Director: Nick Campion
Account Manager: Kerstin Haag
Project Manager: Janna Harrington
Business Affairs: Justine Young, Melissa Kincaid, Kacey Kelley
Production company: Imperial Woodpecker
Director: Mark Zibert
Director of Photography: Greig Fraser
Producer: Matt Wersinger
Executive Producer: Doug Halbert
Editing: Whitehouse Post
Editor: Russell Icke
Assistant Editor: Iain Whiteright
Audio post: Grand Central Recording Studios
Sound Designer/Mixer: Raja Sehgal
Music: Massivemusic Amsterdam
Artist / Title: EA Fifa Messi Chocolate Delight
Music Company: Massive Music Amsterdam
Post production: MPC
VFX Producer: Amy Richardson
VFX Supervisor: Iain Murray
3D Supervisor: Michael Diprose
Colourist: George K