Mobile phone companies acknowledging how bad other mobile phone companies are seems to be a hot new trend in Canada. Well, meet Jackson, the fluffy little guy sharing the same message globally and refusing to take it lying down. In the first spot by Wieden+Kennedy for U.K. mobile provider Three, we meet the purple puppet and find out he has plenty of experience with things sucking.

[iframe_youtube video = “_6jl5RoyMek”]

So there’s a lot going on there, but we get the idea: no matter how hard things seem, there’s always a way to make them better. Not only that, but we should be taking things that suck and making it better. That’s why we later see Jackson clarifying that mission in a press conference in front of a crowd of eager and fuzzy faces.

[iframe_youtube video = “g1VxwNVoKBo”]

You can also get a behind the scenes look at the “posse” that helps this down-to-earth, simple country puppet do things like walk and take part in a choreographed dance number.

[iframe_youtube video = “gJoNyDxVQo8”]

Credits:

Brand: Three
Agency: Wieden+Kennedy
Creative Directors: Larry Seftel, David Day
Copywriter: Bertie Scrase
Art Director: Christen Brestrup
Executive Creative Directors: Tony Davidson, Iain Tait
Agency Executive Producer: Danielle Stewart
Group Account Director: Paulo Salomao
Account Director: Sophy Woltman
Account Manager: Alex Blacklock
Head of Planning: Beth Bentley
Planning Director: Martin Beverley
Planner: Nick Exford
TV Producer: James Guy
Creative Producer: Monika Andexlinger
Interactive Producer: Joseph Haigh
Production Company: Somesuch
Director: Daniel Wolfe
Executive Producer: Tim Nash
Producer: Dougal Meese
Director of Photography: Tom Townend
Editorial Company: Trim
Editor: Tom Lindsay
Post Producer: Chris Aliano
Post Executive Producers: Mike Skrgatic, James Allen
VFX Company: Time Based Arts
VFX Supervisor: Luke Todd
Flame Artists: Stephen Grasso, Sheldon Gardner, David Birkhill
2D: Leandro Vasquez, Andre Dias, Ralph Briscoe
Sound Company: Factory
Sound Designers: Anthony Moore, Jon Clarke
Song: East 17 ‘It’s Alright’
Producer: Raluca Anastasiu
Smoke artist: Mike Aveling
Colourist: Simon Bourne / Framestore
Mix Company: Factory
Digital Content director: Alex Hulsey
Production Designer: Andrew Clark
Puppet Creators: The Jim Henson Company
Lead Puppeteer: Andy Heath
Puppeteers: Brian Herring, David Chapman
Puppet wrangler: Janet Knechtel
Production Company: Bannermen
Digital Producer: Joseph Haigh
Account Manager: Alexandra von Puttkamer
Copywriter: Katie Harrison
Creative Community Manager: Andrew Bevan
Digital strategist: Harriet Lowson
Creative producer: Stacey Bannister