Wind under your kilt

Halifax offers a peek at what the LGBT crowd can expect from its city.

dh lgbt kilt staticFor the past several years, Halifax’s tourism board has been running the Rainbow Halifax initiative, promoting the city’s LGBT culture to travelers in other cities. While it has been focused on the hotels, business and attractions that gay vacationers look for in a trip, sometimes you need something a bit more cheeky to grab people’s attention.

Using real-time technology we’ve seen utilized in subways before, agency Chester+Company placed ads on the information screens at Wellesley subway station in Toronto, near the city’s LGBT enclave. Featuring a close-up shot of a man in a kilt (one of the city’s trademark items of clothing), the ad shows the skirt being blown up by a gust of “wind” that comes every time a subway enters the station.

Credits:

Brand: Destination Halifax
Agency: Chester + Company
Creative Director: Anthony Taaffe
Art Director: Rocio Ugarte
Production Artist: Daekyu Cha
Copywriter: Adam Sterling
Account Director: Tyler MacLeod
Account Manager: Devon Toole
Photographer: Riley Smith
Photographer: Sheldon Hachey
Production: Fourth Wall Media
Media Planner: Anne Beadle, Margot Walsh Media
Media Buyer: Erin Maxner, Margot Walsh Media