Your own parking assistant

Fiat lends a hand with one of the most feared driving tasks.
fiat_parking_billboard_3

No one is good at parallel parking. Even if you think you are, don’t try to tell us you don’t get at least a little nervous when you try to figure out how much space lies between the perfect park job and a fender bender. Sometimes we can swallow our pride and get a passenger to help us out, but what if you’re driving alone? Fiat and Leo Burnett’s office in Frankfurt recently came up with something to help you out.

Using a digital billboard equipped with motion sensors, everyone from a model to a security guard to small child help you out, using their hands to show how much space is left between you and the next vehicle. Once you finish, it gives you a message about how Fiat’s compact cars make parking sexy/cool/child’s play (depending on who was lending a hand). Although, we wonder how many people gave the car behind them a little bump to see how each of the helpers would react?

Credits:

Brand: Fiat
Agency: Leo Burnett Frankfurt