Reese rewards PDA

Would you spoon a giant spoon for some sweet spread?

If you’re Reese and you’re about to launch a new peanut butter and chocolate spread, how do you not only let people know your product exists, but make sure they feel the same rabid, excessive affection as they do for Nutella? With a little love and tenderness (plus some free stuff), of course.

Watch the video on Reese’s Facebook page

Working with social and experiential agency Community, Reese set up a vending machine in downtown Toronto full of its new Reese Spread. With a little goading from a voice inside the vending machine, people who cuddled up to the nearby giant golden spoon were rewarded with a free taste of peanut and chocolaty goodness.


Brand: Reese Spreads (Hershey)
Agency: Community