Voices inside your head

Cornetto shows there are two sides to every love story.

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If only we could jump into each others heads, even for a minute, and hear the thoughts that hold us back from asking the girl we’re crushing hard on to the prom or the guy we wish would just get the courage to hold our hand. Maybe then this confusing “he/she loves me, he/she loves me not” game that we play with each other would finally come to an end. For now, we’ll just watch the agony of two people that are into each other (without either of them really knowing how much) from the inside of their minds, thanks to this interactive video by Cornetto ice cream. It’s a similar concept as Honda’s famous “The Other Side” spot, in that it allows the viewer to switch viewpoints as it goes on, listening to a high-school girl’s thoughts about the boy in the spot and vice versa. It can get a little confusing if you jump back and forth too often, so just like love and relationships, it’s best to take this one slow.

Credits:

Brand: Cornetto
Agencies: Mofilm; A Taste of Space
Creative Director: Lorie Jo Trainer Buckingham
Creative Team: James Copeman, Max Ringham
Agency Producers: Rebecca Sykes, Rosalind Wynn
Production Company: ATOS