People pinatas, bank of grandma and cash cars

Money is everywhere. Zulu and Make-A-Wish show where to look.

As well-known as Make-A-Wish Canada is, and as celebrated as its work bringing joy to terminally ill children is, the organization needs to raise funds just like any other non-profit. So why not look to kids themselves to help figure out where that extra cash might come from?

Looking to get away from the standard, somber fundraising PSA you might expect to see from a non-profit doing the kind of work Make-A-Wish does, Zulu Alpha Kilo has created a series of videos showing how children can use their imagination (and some Looney Toons-style trapping techniques) to find alternative sources of money in their own homes.

If any parents reading this wish that little “Do Not Attempt” warning in the corner was a little more noticeable, don’t worry —┬áthe campaign also includes some more peaceful methods kids can draw inspiration from.




Brand: Make-A-Wish Canada
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Shawn James
Writer: Sean Atkinson
Agency Producer: Tara Handley
Account Team: Robyn Morrisey
Strategic Planner: Brett McDonald
Clients: Julie Fiorini, Deborah Waines, Chris Pon
Production House: Suneeva
Director: Shelley Lewis
Production House Producer: Dennis Beier
Casting: Shasta Lutz
Video Post Facility / Editing Company: Saints
Editor: Melanie Hider, Brian Williams
Compositor / Online: Smith, James Andrews
Colourist/Transfer: Alter Ego – Tricia Hagoriles
Audio Post Facility/Music House: Pirate Toronto
Audio Director: Chris Tait
Producer: Colleen Murphy
Engineer: Jared Kuemper