There’s more than one way to tie a shoe
Nike's Flyease project symbolizes everything that's good about design.
The video explaining Nike’s new Flyease system actually made me tear up a bit. Built using specific feedback from people with limited mobility, the brand’s designers set out to reinvent how you tie a shoe. It’s the kind of project that symbolizes everything good about great design: respect for the user, ingenuity, creativity and the chance to meet Lebron.
This week’s Global is by Brendan Murphy, senior content developer at Sid Lee.
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Via Fast Company
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This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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