Protecting the unprotected

Belairdirect and FCB enlist some backup.

We all know that the awkward kid doesn’t deserve to be intimidated by the bigger kids at school, or that seniors need our help and patience more than anyone. But when we see it happen, it can be hard to be the person that steps up and protects them. Luckily, through a partnership with the CFL’s Montreal Alouettes, insurance company Belairdirect and agency FCB Montreal have enlisted the help of some very intimidating men to protect some defenseless people as their day job.¬†Are any of the Alouettes available to, say, help out someone who gets intimidated by large, muscular people who take up too much space at the gym? Asking for a friend, of course.


Brand: Belairdirect
Agency: FCB Montreal