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The sad truth of life is that our bodies will eventually turn on us. We all get saggy skin, most of us inherit a permanent tire around our waist and for one in three women, the body’s pelvic floor will get lazy and allow leakages to occur at any sign of a sneeze, cough or laugh. While there is surgery to handle wrinkles and unwanted fat, it’s a little trickier when it comes to stubborn muscles. So PeriCoach has come up with something that will make it all better, and all you have to do is squeeze.

The company has a nifty little device that helps train women to monitor and manage their Kegel Exercises, and it’s promoting the tool with a pretty ridiculous spot. In it, a group of women are attending a “Leakage Anonymous” meeting, crying over their inability to, well, cry without letting a little loose. As over-the-top as the discussion is, it does ring true for many woman. And we’re hoping that, for all the women watching the commercial, it’s the last one that makes them happy (because it’s hilarious) and angry (because laughter is the devil) at the same time.

Credits:

Brand:PeriCoach
Production Company: Senza Pictures
Written by Sara Saedi
Produced by Brandi Savitt
Casting by Wulf Casting
Music by Flavor Lab
Creative Advisor, Naama Bloom
Director of Photography: Kip Bogdahn
Editor: David Fishel
Art Director & Costumes: Ally Nesmith
Sound Mixer: Wil Masisak