Everyday smooth moves

Energy drink brand Lucozade and Grey show the flow.


We didn’t think there was a way to look like a total badass after falling off the treadmill, but U.K. energy drink brand Lucozade and Grey found a way. Their new spot shows off how the simplest of tasks – like doing a puzzle on your commute – can be made a little more awe-inspiring when you “find your flow.” The voiceover and drums alone might be enough to get some coffee-drinkers to make the switch.


Brand: Lucozade
Agency: Grey
Marketing Manager, LRS: Lesley Stonier
Creative Director: Darren Wright
Creatives: Alex Tizard & Jonathan Rands (OOH) / Theo Bayani & Miguel Gonzalez (TV),/ Howard Green (radio)
Account Director: Sarah Jones
Agency producer: Emma Fasson
Creative producer: Freya Thompson
Planner: Holly Clancey
Media agency: Mediacom
Production company: Park Pictures
Director: Nathan Pryce
Editor: Paul Hardcastle
Producer: Ben Croker
Illustrator: Crispin Finn
Designer: George Goldsack
DoP: Justin Brown
Postproduction: MPC
Soundtrack composer: Zeben Jameson, Finn Vine
Audio postproduction: Wave – Jack

via Adweek