The same, but not quite
Trivial Pursuit and Publicis keep you guessing for longer than you'd like.
“Ah, so close!” Reminiscent of some other Trivial Pursuit ads out of France, Publicis Machine in Cape Town goes from iconic to comic in order to capture those moments when a person really feels like they know the answer. Alas, sometimes it’s just not meant to be and they have to turn to Google. Bonus points for those who get these right away.
Credits:
Brand: Trivial Pursuit
Agency: Publicis Machine, Cape Town, South Africa
Art Director: Joshua Foster, Andrew Ringrose, Brendan Hoffmann
Copywriter: Neil Meyer, Kenneth Van Reenen
Creative Director: Brendan Hoffmann, Kenneth Van Reenen
Planner: Sarah Mathews
Agency Producer: Callan Paul
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply