A battle for the ages begins

Terry Crews and Isaiah Mustafa fight for Old Spice supremacy.
oldspice

Isaiah Mustafa, better known to the general public as the “Old Spice Guy,” is one of the most beloved campaign spokespeople in recent memory, with his charming speaking voice and perfect intuition about what women and men want the most. But in recent years, the (much, much) more intense Terry Crews has begun to appear in the company’s spots. So when Mustafa returns in a new spot to tell us about the benefits of smelling like nature with Old Spice’s “Timber” scent, we figured it would only be a matter of time before Crews ¬†jumps in to tell us why the appropriately ridiculous-named “Bearglove” is better.

The spot is titled “And So It Begins,” which leads us to believe this is just the opening shot in the Crews vs. Mustafa rivalry. It also reminds us of the time Fabio (yes, that Fabio) attempted to take the title of “Old Spice Guy” away from Mustafa in a 2011 campaign that resulted in hundreds of videos, earning the brand millions of impressions and getting Fabio exiled into outer space¬†for his failed attempt.

Credits:

Brand: Old Spice (P&G)
Agency: Wieden + Kennedy Portland
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Jarrod Higgins
Art Director: Matt Sorrell
Senior Producer: Lindsay Reed, Erika Madison
Production Assistant: Nicole Kaptur
Account Team: Nick Pirtle, Georgina Gooley, Michael Dalton, Jess Monsey
Executive Creative Directors: Joe Staples, Mark Fitzloff
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Eriks Krumins
Line Producer: Emily Skinner
Director of Photography: Neil Shapiro
Editorial Company: Mackenzie Cutler
Editor: Erik Laroi
Assistant Editor: Brendan Hogan
Post Executive Producer: Sasha Hirschfeld
Visual Effects Company: The Mill LA
Executive Producer: Sue Troyan
Visual Effects Producer: Dan Roberts
Production Coordinator: Kris Drenzek, Jillian Lynes
Shoot Supervisor: Tim Davies
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: James Allen, Brad Scott, Dag Ivarsoy, Scott Johnson, Alex Candlish, Jale Parsons
3D Artists: Martin Rivera, Jason Jansky
Art Department: Kelsey Napier, Bretty Lopinsky, Matthew Dobrez
Sound Design: Company Mackenzie Cutler
Sound Designer: Sam Shaffer
Mix Company: JOINT
Mixer: Noah Woodburn
Mix Company: LIME Studio
Mixer: Sam Casas

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