A different perspective on the library

Clever Samurai flips your expectations about the Toronto Library.

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It’s not just the Dewey Decimal System and free internet access: as part of the the Toronto Public Library’s ongoing “#TPL100″ campaign, agency Clever Samuari has created this print ad listing all of the reasons Torontonians might want/need to visit their local branch. And it goes beyond books, including everything from the Toronto Comic Arts Festival to genealogy services to 3D printing.

You can also go to the campaign site, launched a few months ago, where you can hear more details about each of the reasons on the poster, championed by a different library staff member or frequent visitor in a series of videos.


Brand: Toronto Public Library
Agency: Clever Samurai