A little overcrowded

Rethink shows how gyming at Balance in Motion can be less annoying.

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Quick audience poll on what’s worse about going to the gym: fighting for equipment, or sitting in someone else’s sweat once you get it? Seemingly sensing that we have some problems with the big gyms, Vancouver-area gym and personal training studio Balance in Motion wanted to show off the benefit of going to them for your fitness needs. But instead of just extolling the health benefits of visiting a personal trainer, Rethink decided to focus on something we can all agree on: how much we are annoyed by other people.

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Credits:

Brand: Balance in Motion
Agency: Rethink

OOH

Creative Director: Ian Grais, Chris Staples
Art Director: Andrew Alblas, Hans Thiessen
Copywriter: Max May
Account Manager: Solomon Gauthier
Photographer: Justin Poulsen
Retoucher: Justin Poulsen, Jan Day, Tom Pettapiece
Print Producer: Scott Russell
Printer: Total Graphics

Video

Creative Director: Ian Grais, Chris Staples
Art Director: Andrew Alblas, Hans Thiessen
Copywriter: Max May
Account Manager: Solomon Gauthier
Producer: Scott Russell
Broadcast Producer: Laura Rioux, Shelby Manton
Director: Justin Poulsen
Editor: Megan Bodaly
Colourist: Leigh O’Neill
Audio House: Kozmic Sound
Audio Producer: Wayne Kozak
Audio Engineer: Brayden McCluskey