What happens when Hollywood meets football

Madden's mock film makes absolutely no sense (but we love it).

If you have five minutes to spare, then we highly recommend you spend them watching this spot for Madden by San Francisco agency Heat. It has (almost) nothing to do with the EA Sports game, but it sure does leave a lasting impression. Basically, it’s a trailer for a mock movie, but really it’s meant to promote Madden NFL 16 with some bizarro scenes featuring dinosaurs, Bollywood dancers, an Al Pacino look-a-like and actors Dave Franco and Christopher Mintz-Plasse acting out ridiculous action movie moments with NFL players Rob Gronkowski, Antonio Brown and Julio Jones, as well as coach Rex Ryan. We secretly wish someone would pick this up for a feature-length film, we’re still a little unsure how it ends.


Agency: Heat
Brand: EA Sports
Chairman/Executive Creative Director: Steve Stone
Creative Directors: Anna Rowland and Warren Cockrel
Senior Art Director: Nichole Geddes
Producer: Jonathan Matthews
Director of Content Production: Brian Coate
Director of Client Service: Aaron Lang
Account Director: JT Pierce
Account Supervisor: Julia Wu
Assistant Account Manager: Rachel Majors
Business Affairs: Julie Petruzzo

Advertiser: Electronic Arts
CMO: Chris Bruzzo
SVP Marketing: Todd Sitrin
VP Global Creative: Dana Marineau
Senior Director, Global Creative: Dustin Shekell
Senior Manager, Global Creative: Jessica English
VP Marketing: Anthony Stevenson
Senior Director Product Marketing: Joshua Rabenovets

Production Company: Hungry Man
Executive Producer: Mino Jarjoura
Director/Writer: Wayne McClammy
Director of Photography: Bryan Newman
Line Producer: Dave Bernstein
Production Designer: Laura Fox
Stunt Coordinator: Vlad Tevolski
First AD: Brian Stevens

Editorial Company: Rock Paper Scissors
Executive Producer: Angela Dorian
Producer: Helena Lee
Editor: Christjan Jordan
Assistant Editor: Pieter Vijoen

Postproduction: MPC
Creative Director: Paul O’Shea
Visual Effects Supervisors: Benji Davidson and Zach Tucker
Compositors: Gizmo Rivera, Brian Williams, Ben Persons
Animation Lead: Stew Burris
Lighting Lead: Corinne DeOrsay
Colorist: Ricky Gausis
Executive Producer: Elexis Stearn
Producer: Brian Friel

Music: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
EP/Head of Production: Leslie DiLullo
Sound Design and Mix: 740 Sound
Executive Producer: Scott Ganary
Producer: Jeff Martin
Engineer: Chris Pinkston
ADR: Stephen Dickson, Larry Winer
Sound Design: Chris Pinkston, Eric Marks and Rob Marshall

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