Quitbit tells you how many days you have left

Union gets people to think about Mount Pleasant's funeral planning.

Wearable fitness trackers have seen a surge in popularity over the last year or so, and even though people use them to find ways to improve the shape they’re in and overall quality of life, the deep, subconscious motivation for some is to add as many extra days onto their lives as possible. Well, now they’re in luck, because Union is creating a new fitness tracker that tells people exactly when they’re going to die.

Okay, so Quitbit isn’t a real product (yet), but the idea, produced for Mount Pleasant Group of cemeteries and funeral homes, is to get people to think ahead about planning for what will happen once they do pass on. And since something like the Quitbit doesn’t exist to tell us when that day will come, the earlier you start, the better.


Brand: Mount Pleasant Group
Assistant Vice-President Marketing: Rick Cowan
Manager, Advertising and Analytics: Winnie Chareunsouk

Agency: UNION Advertising Canada LP
Executive Creative Director: Lance Martin
Associate Creative Directors: Glen D’Souza, Mike Takasaki
Art Director: Glen D’Souza
Copywriter: Sean Butler
Designers: Emmanuel Obayemi, Matt Stubbings, Adrian Stiegler
Agency Producers: Grace Lee, Julie Riley, Gregg Vertes
Group Account Director: Vikki Thorpe
Account Supervisor: Andre Riolo
Planners: Melissa Boyd, Michelle Campbell
Director of User Experience: Eric Sorensen
Front-End Developer: Brock Beldham
Back-End Developer: Keshav Vohra
Quality Assurance Technologist: Jeffrey de Asis

Production Company: Steam Films
Director: Matt Atkinson
Director of Photography: Brendan Steacy
Line Producer: Christopher Sherk
Editor: Aaron Dark, School Editing
Post Production: Naveen Srivastava, The Vanity
Colourist: Andrew Exworth, The Vanity
Sound Design/Music: Thomas Neuspiel, Keen Music